Privacy Policy

The data controller responsible for the personal data described in this Privacy Policy is:

OPTIMUM MANAGEMENT AND MEDIA LIMITED
Company No. 13535949
Registered in England and Wales
Registered Office: 4 Shrimpton Road, Beaconsfield, Bucks, HP9 2AX, United Kingdom

Contact email: support@the-optimum.com
Telephone: +44 7457 407432

Depending on how you interact with us, we may collect:

• your name;
• work email address;
• telephone number, where provided;
• company name;
• job title or professional role;
• company size;
• business model;
• marketing or acquisition spend information;
• information about your marketing activities, business objectives or challenges;
• messages and other information you submit through our forms;
• records of communications with us;
• IP address;
• browser and device information;
• website usage information;
• cookie and similar technology information;
• information necessary to administer an existing or potential business relationship.

Please do not provide sensitive personal data through our website unless we specifically request it.

We may collect personal data:

• directly from you when you submit a website form;
• when you contact us by email or another communication channel;
• when you download a resource;
• when you request a Growth Assessment or information about our services;
• automatically through cookies, server logs and similar technologies;
• through service providers used to operate our website and business systems.

We process personal data only where we have a lawful basis under applicable UK data protection law.

Responding to enquiries

We use your contact details and information submitted through our forms to review and respond to your enquiry.

Lawful basis: our legitimate interests in responding to business enquiries and developing commercial relationships; and/or taking steps at your request before entering into a contract, where applicable.

Growth Assessments and service enquiries

We may use information about your business, marketing activities and objectives to assess whether our services may be relevant to you and to prepare a response or proposal.

Lawful basis: our legitimate interests in evaluating and responding to potential business opportunities; and/or taking steps at your request before entering into a contract.

Providing requested resources

Where you request a guide, checklist, framework or other resource, we use your details to deliver the requested material and administer the request.

Lawful basis: our legitimate interests in providing requested B2B resources and managing our website interactions.

Business-to-business marketing and follow-up

Where permitted by law, we may use business contact details to send relevant communications about OPTIMUM services, insights, resources or business opportunities.

We assess the applicable legal requirements based on the type of recipient and communication channel. Where consent is legally required, we will request consent before sending marketing communications. Where we rely on legitimate interests, those interests include developing and maintaining relevant business relationships and promoting our B2B services.

Promotional follow-up emails after a resource download are sent only if you have opted in using the optional marketing checkbox on that form. Delivering the requested resource itself is not treated as marketing solely because it is sent by email.

You can object to direct marketing at any time.

Delivering contracted services

Where you become a client, we may process personal data to provide our services, administer the relationship, communicate with you and manage contractual obligations.

Lawful basis: performance of a contract; our legitimate interests in administering client relationships; compliance with legal obligations where applicable.

Website security and administration

We may process technical information to maintain the security, availability and integrity of our website and systems.

Lawful basis: our legitimate interests in operating secure and reliable systems; compliance with legal obligations where applicable.

Analytics

We may use first-party analytics events to understand how visitors use our website and to improve its performance. These events are not activated unless you have given analytics consent in Cookie Settings.

Further information is available in our Cookie Policy.

We may send relevant business-to-business communications where permitted by law. Where marketing consent is required, we will obtain it before sending the communication.

You may opt out of marketing communications at any time by:

• using the unsubscribe link included in a marketing email; or
• contacting us using the details in this Privacy Policy.

If you opt out, we may retain limited information in a suppression list to ensure that we respect your preference.

We will not sell your personal data to third parties for their own marketing purposes.

We may share personal data with trusted service providers where necessary to operate our business. These may include providers of website hosting and infrastructure, email and communication services, customer relationship management systems, marketing automation systems, analytics services, cloud hosting or storage, security and fraud prevention, and professional legal, accounting or compliance services.

Service providers acting as processors may only process personal data according to our instructions and contractual requirements.

Some of our service providers may process personal data outside the United Kingdom.

Where personal data is transferred internationally, we take appropriate measures designed to ensure that the data remains protected in accordance with UK data protection law. Depending on the destination and provider, safeguards may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved EU Standard Contractual Clauses, or another legally recognised transfer mechanism.

You may contact us for more information about the safeguards applicable to relevant transfers.

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, regulatory and business requirements. Retention periods may vary depending on the type of information and our relationship with you.

As a general operational framework:

• unsuccessful or inactive business enquiries may be retained for up to 24 months after the last meaningful interaction;
• marketing contact information may be retained while a relevant business relationship or marketing purpose continues, subject to your right to object;
• suppression records may be retained for as long as reasonably necessary to ensure that marketing preferences continue to be respected;
• client and contractual records may be retained for the period required to administer the relationship and meet legal, tax, accounting or dispute-resolution requirements;
• technical and analytics information is retained according to the applicable technology, purpose and configuration described in our Cookie Policy.

Where appropriate, data may be securely deleted or anonymised.

Depending on the circumstances, UK data protection law may give you the right to request access to your personal data; request correction of inaccurate or incomplete data; request deletion of your personal data; request restriction of processing; object to certain processing; object at any time to processing for direct marketing; request data portability where applicable; withdraw consent where processing is based on consent; and lodge a complaint with the Information Commissioner’s Office.

Some rights are subject to legal conditions and exemptions.

You have the right to object at any time to the use of your personal data for direct marketing. If you object, we will stop using your personal data for that purpose.

Our website may use cookies and similar storage or access technologies. Some technologies may be strictly necessary for the website to function. Other technologies may be used for analytics, measurement or marketing depending on the configuration of the website and your preferences.

Please see our Cookie Policy for further information and available controls.

We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, loss or destruction. However, no internet transmission or storage system can be guaranteed to be completely secure.

Our website may include links to websites operated by third parties. We are not responsible for the privacy practices of third-party websites. You should review their privacy information separately.

If you have concerns about how we use your personal data, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the UK supervisory authority, the Information Commissioner’s Office (ICO).

We may update this Privacy Policy from time to time. The latest version will always be published on this page together with the date of the most recent update.